SDR Hiring Framework
Hire SDRs who build pipeline, not just send emails.
The SDR Execution Readiness Framework evaluates the four traits that actually predict pipeline performance, before the offer goes out.
Apply this framework with usFour pillars
What we actually evaluate.
Resume keywords and activity metrics don't predict pipeline. These four traits do.
Account Intelligence
Understanding who to target and why.
Value Conversations
Engaging senior buyers meaningfully.
Pipeline Predictability
Turning outreach into real opportunities.
Execution Discipline
Consistent follow-through and process rigor.
Scoring rubric
100-point scorecard.
Every candidate is scored across five weighted dimensions. The output is calibrated, comparable, and defensible.
Account Research Depth25 pts
Outbound Conversation Quality20 pts
Pipeline Creation Capability20 pts
Founder SDR Traits20 pts
Execution Discipline15 pts